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ICON Park announces growth plans for 2021

ORLANDO, Fla. (Jan. 6, 2021) – ICON Park, Orlando’s go-to spot for locals and travelers, will unleash an impressive line of new attractions in the coming year. The easy-to-access entertainment complex has already committed to four major projects for 2021, with many more on the way including new restaurant concepts.

Chris Jaskiewicz, ICON Park president, and CEO, shares that the $250 million, 20-acre entertainment complex is in growth mode. ICON Park is already home to over 40 amazing restaurants, funky bars, boutique shops, and Can’t-miss attractions, but this is just the beginning.
“2021 is set to be a big year for ICON Park.” said Jaskiewicz. “Our team has been extremely busy growing our portfolio of attractions, restaurants, bars, shops and more. The Orlando Entertainment District will be your one-stop-shop to play and explore, starting right here at ICON Park.” The new attractions slated for 2021 include:

Museum of Illusions Scheduled to open Jan. 9 with over 50 intriguing exhibits, Museum of Illusions offers more eye-fooling fun under one roof than any other destination in Central Florida. The museum’s collection of interactive, immersive, and distinctly incomprehensible exhibits is based on math, science, and psychology. Visitors are prompted to learn about the tricks of perception and how the human brain works as they move through each exhibit. Imaginations can run free in the vast expanse of the Infinity Room, defy the laws of gravity in the Reverse Room, and shrink to miniature size in the Ames Room – all while capturing a coveted, baffling photo.

In The Game ICON Park Launching in early 2021, In The Game ICON Park is a must-do for visitors of all ages. This 7,000-square-foot space inside of The Wheelhouse will offer a large collection of activities, games, and prizes. It’ll feature an interactive mirror maze, themed escape room, virtual reality, a Bob’s Space Racer Game, and the 7D Dark Ride Adventure. “If there’s one thing we’ve learned from 2020, it’s how important locals are to Orlando’s tourism industry. Despite travel being lower than previous years, Saturdays have actually been busier for ICON Park in recent months when compared to 2019 numbers,” said Jaskiewicz. “As we continue to grow, we’re looking for unique tenant partners both tourists and locals will enjoy.”
ICON Park is at the center of the new Orlando Entertainment District. Conveniently located near I-4, Universal Boulevard, and the Beachline, this premiere entertainment complex is easy to access for any Central Florida resident.

To learn more about ICON Park, visit https://iconparkorlando.com.
About ICON Park ICON Park™ is a 20-acre, walkable entertainment destination in the heart of the Orlando Entertainment District on International Drive. A perfect place to ride, dine, drink and explore, ICON Park has more than 40 amazing restaurants, funky bars, boutique shops, and Can’t-miss attractions, all anchored by The Wheel, a jaw-dropping observation wheel that stands 400 feet – 40 stories – in the air. Guests can visit SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, Arcade City, and 7D Dark Ride Adventure. ICON Park is the future home of the Museum of Illusions and In The Game ICON Park. Free parking is available in a multi-level, on-site garage, just steps from all the action. Learn more at ICONParkOrlando.com. Follow ICON Park on social media @ICONParkOrlando.

ICON Park's Official Press Kit