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ICON Park Orlando Offers New Savings for Larger Families and Friend Groups

ORLANDO, Fla. (June 14, 2023) –  As 80 percent of travelers plan to economize this year’s summer vacation (in a Bankrate survey), the 20-acre ICON Park Orlando entertainment destination – and its signature attraction, The Wheel – have launched new packages affordable for even the largest of families.

Since the complex began new summer savings, the average family size of guests has increased – with locals and visitors alike – and the new packages accommodate this trend. (The complex also is gate-free, has free admission and free parking.)

Nationally, a survey by the Family Travel Association shows that 85 percent of parents are traveling with their children, and 47 percent expect to also wrap in multiple generations.

Summer Family Fun Pack – private capsule in the sky

Families and groups – with up to five guests – can now get their own private capsule experience aboard The Wheel for just $89.99 per group (just $18 per person) for a memorable ride to the stunning 400-foot view.  (More than five? Up to three additional guests can be added at just $10 per person.)  To learn more about the Summer Family Fun Pack, click here.

Play Pass – enjoy 10 attractions, plus up to 25 percent off dining and shopping  

The biggest savings on all that ICON Park offers is the new Play Pass, which includes admissions to 10 different attractions, plus significant savings at famous restaurants and shops, for just $89.99 per person (a 50 percent savings).

The 10 attractions include:

  • The Wheel, plus the new “Great Florida Road Trip” game
  • Museum of Illusions Orlando
  • Madame Tussauds Orlando
  • SEA LIFE Orlando Aquarium
  • $25 credit from Max Action Arena (VR, Escape Rooms, Axe-throwing and more)
  • 7D Motion Theater
  • Pearl Express Train
  • The Carousel on The Promenade
  • $5 arcade game card from In The Game ICON Park

Play Pass guests can receive up to 20 percent off at 18 different world-class restaurants and bars, and up to 25 percent off at select retail shops, throughout the complex.

Ensuring flexibility, the pass is valid for 30 days, so guests may come and go. It’s the perfect way to make the most of an Orlando vacation or for locals that want to spread out their summer fun. To learn more or book a Play Pass, click here.

To view or download images, click here.

About ICON Park

The 20-acre, open-air entertainment destination is gate-free, has free admission, free parking, and fun adventures for the whole family. Located in the heart of the Orlando Entertainment District, the complex encompasses 10 entertainment attractions, over a dozen world-class restaurants and bars, nightly live music, retail stores and an outdoor marketplace –  all anchored under the brilliant lights of the 400-ft icon of the Orlando skyline, The Wheel.

Visit attractions including SEA LIFE Orlando Aquarium, Madame Tussauds Orlando and Museum of Illusions Orlando. Choose from a diverse mix of restaurants for lunch, dinner and late-night bites with a wide variety of flavors and cuisines. Find a unique collection of shopping treasures as you explore the outdoor market with its brick promenade and cozy festoon string lights.

ICON Park is at the center of the International Drive Resort Area and is conveniently located near I-4, Universal Boulevard and the Beachline.

To learn more about ICON Park, visit: https://iconparkorlando.com.

Media Contact
Will Wellons
Wellons Communications
407-339-0879
will@wellonscommunications.com

Save Up to 20% on Dining with the Play Pass

Save Up to 20% on Dining with the Play Pass

ICON Park's Official Press Kit