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ICON Park signs/opens 12 tenants in 12 months during pandemic

Orlando entertainment complex attracts national brands including  Gordon Ramsay, Blake Shelton and world-record-setting thrill rides

ORLANDO, Fla. (May 13, 2021) – When the pandemic forced Central Florida’s attractions to close their doors and travel became nearly non-existent, ICON Park turned this challenge into an opportunity.   In the peak of the pandemic from April 2020 to April 2021, ICON Park signed or opened 12 new tenants. Leading brands, renowned celebrities and world-record-setting attractions all decided to bring their business to the 20-acre, $250 million entertainment complex.

“ICON Park is the most successful real estate project in the country,” said Chris Jaskiewicz, president and CEO of ICON Park. “We have more construction projects underway per square foot than any other entertainment complex in the world.”

In the past year, ICON Park has leased or renovated nearly 100,000 square feet throughout the entertainment complex and over $20 million has been invested in new projects and renovations. The main hub of ICON Park, the Wheelhouse, has been renovated and now includes new tenants, a grand entrance, new bars, flooring, and ticketing.  To date, ICON Park is at 95 percent occupancy of existing space.

ICON Park, which opened in 2015, is the youngest player in the theme park capital of the world featuring 100-year-old, internationally-known brands, but it became an industry leader throughout the pandemic.  Jaskiewicz was the first entertainment leader to present a reopening plan and receive approval from the local government’s economic recovery task force, and ICON Park safely reopened on June 3, 2020, ahead of all the major Orlando theme parks. During the shut-down and recovery, ICON Park issued 30 press releases touting its open-air, gate-free destination offering quality attractions, restaurants, bars and stores.

As travel restrictions eased, ICON Park led the charge to connect with the important Orlando locals audience and drive market residents of Florida, Georgia and Alabama by rallying neighboring businesses to rebrand its spot in the International Drive Resort Area from “tourist corridor” to the Orlando Entertainment District.

ICON Park signs/opens 12 tenants in 12 months during pandemic

This work has paid off for ICON Park’s tenant partners – most of whom are busier on the weekends than in prior years – and for newcomers who want to be part of the dynamic growth happening at the premiere entertainment complex.   Here are the ICON Park tenants who have signed or opened in the past 12 months:

  • Blake Shelton’s Ole Red
  • Gordon Ramsay Fish & Chips
  • Museum of Illusions
  • In The Game ICON Park
  • Brother Jimmy’s
  • Sloppy Joe’s
  • Build-A-Bear
  • Breathe – A Modern Wellness Bar
  • ICON Park Promenade featuring 30 kiosks
  • ICON Park Sky Bar & ICON Park Wheelhouse Bar

“We look for tenant partners who have interesting, quality concepts and want to be team players,” said Jaskiewicz.

Assisting Jaskiewicz with the tenant curation process is the CBRE team of Bobby Palta and Alex Gordon.

“We’re thrilled to help our client find tenants which contribute to overall excitement and experience that ICON Park offers” said Palta.

ICON Park is at the center of the Orlando Entertainment District. With free parking and conveniently located near I-4, Universal Boulevard and the Beachline, this premiere entertainment complex is easy to access for any Central Florida resident or Orlando tourist.

To view high-resolution images of ICON Park’s new projects, click here.

To learn more about ICON Park, visit: https://iconparkorlando.com. To learn more about leasing opportunities at ICON Park, visit: http://bit.ly/ICONparkCBRE.

About ICON Park

ICON Park™ is a 20-acre, walkable entertainment destination in the heart of the Orlando Entertainment District on International Drive. A perfect place to ride, dine, drink and explore, ICON Park has more than 40 amazing restaurants, funky bars, boutique shops and can’t-miss attractions, all anchored by The Wheel, a jaw-dropping observation wheel that stands 400 feet – 40 stories – in the air. Guests can visit SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, Museum of Illusions, In The Game ICON Park and 7D Motion Theater. Dining options include Yard House, Blake Shelton’s Ole Red, Uncle Julio’s Mexican From Scratch, Tin Roof, Sugar Factory, Tapa Toro, Shake Shack and more.  Free parking is available in a multi-level, on-site garage, just steps from all the action. Learn more at ICONParkOrlando.com. Follow ICON Park on social media @ICONParkOrlando.

About CBRE

CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2020 revenues of $23.8 billion and more than 100,000 employees (excluding affiliate offices). CBRE has been included on the Fortune 500 since 2008, ranking #128 in 2020. It also has been voted the industry’s top brand by the Lipsey Company for 20 consecutive years, and has been named one of Fortune’s “Most Admired Companies” for nine years in a row, including being ranked number one in the real estate sector in 2021, for the third consecutive year. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”

Media Contact

Will Wellons
Wellons Communications

ICON Park's Official Press Kit