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New Pass Offers Families Way to Fight “Vacation Inflation”

New Play Pass includes free admission, discounts at 30+ venues: attractions, dining, drink and shopping

ORLANDO, Fla. (March 23, 2023) – At a time when inflation is severely impacting every aspect of living – including vacations, with overall travel costs up 11 percent over the last year – 20-acre ICON Park in Orlando is bucking the trend with the launch of a new pass that includes free admission and unprecedented savings for more than 30 different venues (attractions, restaurants, bars and shops) across the entertainment destination.

Vacation inflation shouldn’t cause families to skip fun this summer.  At a time when others are increasing prices, we’re challenging that concept. We want to ensure our vacation experience remains quality fun at a fair price, and we’ve created a new concept that bundles multiple attractions into one ticket, adding more experiences and more savings – including free admission to famous attractions, dining deals at restaurants, drink specials and even shopping discounts for souvenirs,” said Chris Jaskiewicz, ICON Park president and CEO.

With tons of things to do throughout the open-air entertainment destination, there’s only one way to really take advantage of everything ICON Park has to offer – The Play Pass. Get access to 10 world-class attractions and experiences plus exclusive dining and shopping discounts, totaling more than 50 percent savings.  Parking and admission to the ICON Park complex also is free.

ATTRACTIONS

The new Play Pass has expanded to include even more attractions, now 10 different experiences, for the ultimate in Orlando fun. Take in the best view of Orlando from 400 feet high. Experience a new reality with Zero Latency VR and fight monsters in 7D.  See mind-boggling illusions, snap a selfie with your favorite stars and make new aquatic friends.  The pass includes the following attractions and activities:

  • One ride on The Wheel, plus its new add-on game experience, The Great Florida Road Trip
  • One entry to Museum of Illusions Orlando
  • One entry to Madame Tussauds Orlando
  • One entry to SEA LIFE Orlando Aquarium
  • One ride on the Carousel on The Promenade
  • $25 credit from Max Action Arena
  • $5 game card from In The Game ICON Park
  • One entry to 7D Motion Theater
  • One ride on the Pearl Express Train

DINING AND DRINKS

After working up an appetite from all the fun, explore ICON Park’s restaurants and bars and receive up to a 20 percent discount at 18 venues with the Play Pass. Escape to the Florida Keys at Sloppy Joe’s, try REAL North Carolina-style barbeque at Brother Jimmy’s, enjoy southern comfort food and country tunes at Blake Shelton’s Ole Red or take a trip across the pond at Gordon Ramsay Fish & Chips. There’s something for every member of the family, including:

  • Sugar Factory
  • Gordon Ramsay Fish & Chips
  • Blake Shelton’s Ole Red
  • Shake Shack
  • Brother Jimmy’s
  • Sloppy Joe’s Orlando
  • Tin Roof: A Live Music Joint
  • iCafe de Paris
  • Juan Valdez Coffee Store
  • Haagen-Dazs
  • Tapa Toro
  • Uncle Julio’s Orlando
  • Carrabba’s Italian Grill
  • Buffalo Wild Wings
  • The Wheelhouse Market Food Hall
  • ICON Park’s Sky Bar, Lawn Bar and Wheelhouse Bar

SHOPPING

Finally, commemorate your day with souvenirs, also at a savings. At select shops – including Build-A-Bear Workshop, Breathe – A Modern Wellness Bar, Sunglass Boutique and more – Play Passes unlock up to a 25 percent discount.

PRICE AND FLEXIBILITY

The Play Pass is $89.99, a more than 50 percent savings. As an added advantage for flexibility, the pass is valid for 30 days from date of purchase, which allows guests to come and go, and enjoy the many attractions and restaurants over multiple days, on a schedule that works best for them.

To learn more or book a Play Pass, click here.

To view or download images, click here.

About ICON Park

The 20-acre, open-air entertainment destination is gate-free, offers free parking, and features plenty of fun adventures for the whole family. Located in the heart of the Orlando Entertainment District, ICON Park offers more than 50 amazing restaurants, funky bars, boutique shops, and can’t-miss attractions, all anchored by The Wheel, a jaw-dropping observation wheel that soars 400 feet – 40 stories – in the air.

Visit other attractions including SEA LIFE Orlando Aquarium, Madame Tussauds Orlando and Museum of Illusions Orlando. ICON Park also offers a diverse mix of restaurants for lunch, dinner and late-night bites that satisfy a wide variety of flavors and cuisine. Find a unique collection of shopping and dining kiosks and explore each location as you stroll under the festoon lights along the brick promenade.

ICON Park is at the center of the International Drive Resort Area and is conveniently located near I-4, Universal Boulevard and the Beachline.

To learn more about ICON Park, visit: https://iconparkorlando.com.

Media Contact
Will Wellons
Wellons Communications
407-339-0879
will@wellonscommunications.com

Save Up to 20% on Dining with the Play Pass

Save Up to 20% on Dining with the Play Pass

ICON Park's Official Press Kit