Media Contact:
Brittany Williams, Senior PR Manager
Brittany.Williams@MerlinEntertainments.biz
DKC for Madame Tussauds
MadameTussauds@dkcnews.com
Photos: https://bit.ly/BeyonceMadameTussaudsOrlando
ORLANDO, FL (March 19, 2025) – Grammy-winning icon Beyoncé is set to make her mark in Orlando with a stunning new wax figure at Merlin Entertainments’ Madame Tussauds Orlando, debuting on March 29 – exactly one year after her groundbreaking album Cowboy Carter. For one evening only, fans will have an exclusive opportunity to celebrate the arrival of the new figure at a special event hosted at Ole Red Orlando. The free event, taking place from 4 p.m. to 7 p.m., will offer fans an exclusive first look at Beyoncé’s new wax figure, styled in a brand-new iconic Cowboy Carter inspired look. The celebration will feature exciting giveaways, themed drinks, special menu items for purchase, and plenty of surprises. This fan event marks the official launch of the figure before it takes its permanent place at Madame Tussauds Orlando on March 30.
“Beyoncé stands among the biggest superstars of our time, and we’re honored to add her new Cowboy Carter-inspired wax figure to our Music Stars collection,” said General Manager of Madame Tussauds Orlando Paul Gould. “The figure celebrates Beyoncé’s extraordinary influence on music and culture, paying tribute to her lasting impact on the world.”
The latest figure channels the American flag-inspired style central to Beyoncé’s bold Cowboy Carter era. Inspired by the record-breaking album, which earned Beyoncé a Grammy for Album of the Year, the figure is dressed in a striking red, white, and blue suede jacket adorned with fringe, layered over a vintage Willie Nelson T-shirt. The look is completed with crystallized blue denim shorts, a silver cowboy belt buckle, American flag platform heels, and a matching floor-length durag under a cowboy hat, perfectly capturing the larger-than-life presence of the singer.
For more information on event details and attraction tickets, visit https://www.madametussauds.com/Orlando/Beyonce.
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About Madame Tussauds Orlando
Step into the spotlight at Madame Tussauds Orlando, the ultimate celebrity experience! With more than 250 years of wax-crafting history and 24 locations worldwide, Madame Tussauds brings you face-to-face with the biggest names in entertainment, music, sports, and pop culture—in stunningly lifelike detail.
Located in the heart of ICON Park, this one-of-a-kind attraction lets you sing and dance alongside global superstars like Maluma and Bad Bunny, channel your inner pop icon with Lady Gaga, and step into the action with Dwayne “The Rock” Johnson. Plus, Madame Tussauds Orlando is the ONLY location where you can stand alongside the legendary Justice League heroes! Don’t just meet the stars—be part of the action, buy online and save at www.madametussauds.com/orlando.
About Merlin Entertainments Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-center gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.
See www.merlinentertainments.biz for more information.
